Pricing

CORTUA manages every one of your products.

Every product gets its own strategy and the ongoing management that only your top sellers get today. Here is what that costs.

CORTUA NEW

The AI-powered Amazon ads system. Its own strategy, built campaigns and ongoing management, whether 10 or 1,000 products.

from €1,590 / month*

plus a one-time onboarding fee for the guided start

Software subscription, not a share-of-spend model

Who it is for: Amazon sellers and vendors who want to manage every product at top-seller level, without the workload growing with it.

Free, 45 minutes. In the intro call, you find out how CORTUA would work for your products.

Included

  • Its own strategy for every product, derived from lifecycle stage and market
  • Campaigns built and managed on an ongoing basis
  • Daily bid and budget management through the proven engine
  • Ongoing audit across all products, with diagnosis and next step
  • Reacts to market, competition and reviews, not just campaign data
  • Personal contact from the ADFERENCE team

You stay in control. You set goals and guardrails, and every decision comes with diagnosis and evidence.

* The scope depends on your catalog and setup. All prices are net and subject to change.

8 years
Amazon advertising
1,000+
brands managed
> €1bn
ad spend managed
Stefan Schäfers
“CORTUA takes over the end-to-end management of the products I have selected.”

Stefan Schäfers, E-commerce manager, bio-chemDevelopment partner · several hundred ASINs

Brands that work with ADFERENCE

hama edding Spreadshirt Plantura Front Row
Also in the portfolio

When the Amazon PPC tool is the better fit.

You have PPC know-how in your team and the time to keep strategy and ongoing management in your own hands. Then our Amazon PPC tool gives you the controls for it, based on your targets.

Where exactly it differs from CORTUA →

Amazon PPC tool

from€629/ month*

* Plus a one-time onboarding fee.

  • Bid optimization with 6 strategies for revenue or clicks
  • Bids updated daily for every keyword and product
  • Keyword and ASIN management including negatives
  • Sponsored Products, Brands and Display, 21 marketplaces
Looking for ADFERENCE CSS pricing? We agree the terms for your Google CSS setup individually.
Enquire about ADFERENCE CSS →
FAQ

Questions about pricing.

What does CORTUA cost?

CORTUA starts at €1,590 per month, plus a one-time onboarding fee. It is a software subscription, not a share-of-spend model: if your campaigns bring in more revenue and you increase the budget, our fee does not go up with it. There is no fixed final price, because CORTUA is ongoing advertising management and the effort depends on your setup. Instead of forcing you into a tier that is too big or too small, we put together the right package in the intro call.

What is the onboarding fee?

It pays for the guided start. We set up CORTUA on your catalog and hand over the first products together with you, instead of handing over everything on day one. In the first weeks, our customer success, product and engineering teams look at the results in your account every day and fine-tune. This phase usually takes three to four months; after that, your customer success contact stays with you.

How does the contract term work?

CORTUA is designed as ongoing management, not a one-off project. We discuss the terms transparently in the intro call, before you sign anything.

How does CORTUA differ from the Amazon PPC tool?

The PPC tool automates execution: bids, budgets, keywords, and it creates campaign structures at the push of a button. What it assumes is the strategy, meaning which goals apply to which products. That is exactly where CORTUA comes in: it derives its own strategy for every product, builds the right campaign structure and manages your products on an ongoing basis. See the detailed comparison →

Can I combine CORTUA and the PPC tool?

Yes. They operate on different levels and don't compete. In the intro call, we look at what makes sense for your setup.

And if CORTUA doesn't fit my setup?

Then we tell you in the intro call what we see, instead of selling you a package that doesn't hold up. Some setups are better served by the Amazon PPC tool; for others, the bigger lever is somewhere else right now, for example in content or the assortment. You get our assessment with our reasoning, and you decide.

What happens to my existing campaigns?

They stay. CORTUA builds on your existing setup instead of replacing it: established campaign and account structures are respected so that performance you have already paid for is not put at risk. You decide which products you hand over, and you can start with a subset.

Get the revenue that's sitting in your catalog.

Tell us where you stand today. Together we find out what CORTUA would take over for your products.

45 minutes. Afterwards, you know what your day-to-day would look like with CORTUA.