Always the Best Performance with Automated Bid & Campaign Optimization
Adference’s founders laid the groundwork early for our innovative bid management technology. Self-learning algorithms are at the core of our system. With every click and every interaction, the system accumulates new knowledge and saves it as a basis for future decisions. The impact of a priori knowledge on future decisions is closely linked to the availability of data: the less real-time information on certain keywords and products that the system has available, the stronger the influence that a priori knowledge will have on the bid.Learn more about Adference
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