Amazon Advertising: Everything you need to know

Amazon-Advertising

What is Amazon Advertising?

Amazon Sponsored Products can be described as a type of Google Shopping that is based on keywords. Ads are paid per click while the average cost per click is generally lower than Google Ads. (As of September) 

 

Why Amazon Advertising? 

Amazon Advertising allows products to be advertised on the search results page and on the product detail pages using various advertising formats. Thus Amazon Sponsored Products can be described as a kind of Google Shopping using explicit keywords. Ads are paid per click, while the average cost per click tends to be lower than Google Ads. 

👉 On Amazon paid conversions also improve the organic ranking. 

What is Amazon Advertising? 

Via Amazon Advertising, products can be advertised on the search results page and on the product detail pages with different advertising formats. In this way, Amazon Sponsored Products can be described as a kind of Google Shopping that uses explicit keywords. Ads are paid per click, while the average cost per click tends to be lower than Google Ads.

Amazon Advertising

Amazon Advertising: Sponsored

Is Amazon Advertising right for me?

Amazon Advertising is the right thing for you if you are an Amazon Seller or Vendor who: 

  • want to increase your market share and sales
  • want to increase your profitability
  • launch a product
  • want to achieve brand awareness

Whenever we search for a product on Amazon, we most likely have the intention to buy it. The fact that we already enter the process with this purchase intention is a great advantage for any e-commerce company: Anyone who actively searches for a product is already in the customer journey and will soon be at the final destination. The awareness phase is behind us in every sales funnel and we are much closer to the purchase than we would be with any typical Google search query. Rather than having to invest our advertising budgets in the early stages of the customer journey, Amazon is in the unique position to reach potential customers exactly when they are ready to buy. 

👉With Amazon Advertising you can target and reach your potential customers in every phase of the customer journey.

So, if you haven't started with Amazon Advertising in e-commerce, what are you waiting for? It's about time to add your products!

Amazon PPC Guide Sales Funnel

Amazon PPC Sales Funnel

How does Amazon Advertising work?

Amazon Advertising helps advertisers to reach the customers in each phase of the customer journey – from awareness to conversion. Amazon Advertising offers different advertising formats. (As of September 2020)

Sponsored Products Ads

Sponsored Products are advertisements for individual product listings on Amazon. They are displayed on search results pages and product detail pages. How does the optimal Sponsored Products campaign setup look like?

Amazon Sponsored ProductsAmazon Sponsored Products

Sponsored Brands Ads

Sponsored Brands (formerly Amazon Headline-Search Ads) present your brand and product portfolio. The Ultimate Sponsored Brands Guide. 

Amazon Sponsored Brands

Amazon Sponsored Brands

Sponsored Display Ads

Sponsored Display ads are an advertising format for Amazon Advertising. The Sponsored Display Ads are displayed based on a selected target group (not yet possible in Europe) or products. Sponsored Display Ads are for professional sellers registered in the Amazon Brand Registry and are now available to sellers in the EU. 

Amazon Sponsored Display Ads

Amazon Sponsored Display Ads

Amazon Brand Stores 

Amazon Advertising with the Brand Store is like having your own website on Amazon. Stores offer the Amazon user a multi-page shopping experience of your brand, with which you can present your product range. With the Amazon Brand Stores, you have the possibility to create a landing page for Sponsored Brands or a Brand Store via the Amazon Advertising platform.

Amazon Brand Stores

Amazon Brand Stores

Self-Service Tools vs. Managed Services

It can be a challenge to place highly efficient Sponsored Products ads. Getting the most out of campaigns requires smart campaign and keyword management strategies. Learn how to set up and optimize your campaign structures in our Ultimate Amazon PPC Guide.

Fully automated bidding based on machine learning algorithms with an Amazon PPC tool helps you increase advertising revenue while taking a large part of the work off your hands. 

 

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