ADFERENCE PPC Blog

 

What is Amazon Advertising? Amazon Sponsored Products can be described as a type of Google Shopping that is based on keywords. Ads are paid per click ...

A revolutionary approach to bid management  How Google Ads campaigns can be optimized to bring their performance to their peak - that's SEA manager’s ...

What Amazon Sellers and Vendors have to consider from 1 July 2020 In June, the German government decided on a temporary reduction in value-added tax ...

What is Prime Day? Started in 2015 as a celebration of Amazon’s birthday, now it has become a tradition for the customers, sellers and vendors. The ...

New Feature The last piece of the puzzle is completed: Product Attributed Targeting (PAT) for Sponsored Brands – With this new release, your bids are ...

Advantages and disadvantages of both KPIs In Amazon Advertising you can pursue different performance strategies: ACoS ("Advertising Cost of Sales") ...

What are the differences between Sponsored Products and Sponsored Brands? When you take a look at the performance of your Amazon PPC campaigns the ...