MyHammer is Germany’s largest website for tradespeople on the web. The team’s chief marketing aim is to direct Google users looking for tradespeople and other service providers to the MyHammer platform. To reach these searchers at the right time, MyHammer runs an advertisement for every relevant Google search regarding crafts and trades. The ad directs searchers to a matching online request form. How can MyHammer allocate its given AdWords budgets efficiently based on demand across all campaigns?
To maximize the number of quality leads, Adference adjusts AdWords bids according to their expected conversion rate and distributes the advertising budget as cost-effectively as possible. Successful ads with the best odds of conversion receive higher bids and run more frequently than less well-performing ads. This results in optimally directing AdWords traffic across all campaigns.
“With Adference, we visibly improved our AdWords performance (i.e., conversion rate and cost per lead) with a long-term effect. Without the unnecessary complexity of other systems, Adference offers an intelligent, lean solution that suits our needs perfectly. Combined with friendly, professional customer support, I recommend Adference alone as a bid management solution.” – Paul Winker, Senior Performance Marketing Manager, MyHammer