Run your Google Shopping Ads via Adference CSS

Enjoy CSS Advantages!

No Margin

Benefit from Google Shopping directly after the migration to Adference CSS

400+ CSS Migration

Professional Team: Our experienced CSS team accompanies you during & after the migration

Full Flexibility

1 or 2 Accounts?
We will help you to make the right decision for your CSS setup

Double Support

Keep in touch with your Google contact or contact us directly with your questions

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We were impressed that the performance after the migration was better than we expected. CSS is truly worth it!

Markus Lux, SEA Manager, jpc-Schallplatten-Versandhandelsgesellschaft mbH

webnetz website

The Adference support for CSS was excellent. In close cooperation with our contact person, we implemented the plan quickly and effectively.

Nico Loges, Head of Paid Media, web-netz GmbH

CSS onboarding with Adference was quick and easy. Through regular calls, Adference explained exactly what to keep in mind. We were able to sit back and reap the benefits of the margin advantage.

Alexander Schramm, Online Marketing Manager, benuta GmbH

Google Shopping & Comparison Shopping Services (CSS)

Pay no more for Google Shopping than you need

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Up to 20% Savings

As a certified Google CSS partner, Adference helps you optimize your Google Shopping accounts through Google Comparison Shopping Services Partner Program CSS.
...and the optimization potential is huge: 20% decrease in CPCs results directly from migration to CSS.

Secure the Advantages of CSS

As an advertiser, you should know: With the introduction of Google Shopping Europe (GSE), the structure of your bids for Google Shopping Ads has changed, which will be placed in the auction for an ad rank. In order to prove to EU that GSE is a profitable company, Google will deduct ~ 20% of the bids as a margin.
If you, on the other hand, promote your products through another CSS like Adference CSS, this margin will be excluded. Your bids will enter the auction in full amount.
Your advantage: With a lower bid, you outbid an advertiser that still places their ads via GSE.

Mit CSS niedrigere CPCs durch Wegfallen der Google Shopping Europe Marge

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Who should use CSS?

CSS concerns every advertiser, who runs ads on Google Shopping. Therefore, every merchant should thoroughly consider the benefits with a Google CSS Partner:
Merchants can only control their shopping ads using CSS and the related, better ROIs in Google Shopping with a cost saving up to 20%- by working with a certified Google price comparison – a so-called Google CSS Partner like Adference.
After integration to CSS, the changes for the merchant are very limited: The campaigns are managed via Google Ads Interface like it used to be.

What is a Google CSS Partner?

A Google CSS Partner is a certified price comparison service by Google known as CSS, which meets a certain requirements to run Google Shopping Ads for merchants.
CSS stands for Comparison Shopping Services: In Europe, Google Shopping Ads on the main search results page are displayed as the price comparison ads for a while.
Why? Google relaunched the advertising platform Google Shopping under the name Google Shopping Europe (GSE) after European Commission imposed a huge fine for Google in 2017 because of unfair treatment against the price comparison websites. The restructuring of all platform created equal opportunities for all the parties involved.
Learn everything you need to know about Google Shopping CSS in our >> Ultimate Google Shopping CSS Guide.

Mit CSS niedrigere CPCs durch Wegfallen der Google Shopping Europe Marge

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Ready to start? More questions?
Contact us: We will find the optimal CSS set-up for you together.

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