Benefit from Google Shopping directly after the migration to Adference CSS
600+ CSS Migration
Professional Team: Our experienced CSS team accompanies you during & after the migration
1 or 2 Accounts? We will help you to make the right decision for your CSS setup
Keep in touch with your Google contact or contact us directly with your questions
We were impressed that the performance after the migration was better than we expected. CSS is truly worth it!
Markus Lux, SEA Manager, jpc-Schallplatten-Versandhandelsgesellschaft mbH
The Adference support for CSS was excellent. In close cooperation with our contact person, we implemented the plan quickly and effectively.
Nico Loges, Head of Paid Media, web-netz GmbH
CSS onboarding with Adference was quick and easy. Through regular calls, Adference explained exactly what to keep in mind. We were able to sit back and reap the benefits of the margin advantage.
Alexander Schramm, Online Marketing Manager, benuta GmbH
Capture the European Market with Adference CSS
Promote your Google Shopping Ads in 20 countries
Google Shopping & Comparison Shopping Services (CSS)
Pay no more for Google Shopping than you need
Up to 20% Savings
As a certified Google CSS partner, Adference helps you optimize your Google Shopping accounts through Google Comparison Shopping Services Partner Program CSS.
...and the optimization potential is huge: 20% decrease in CPCs results directly from migration to CSS.
Secure the Advantages of CSS
As an advertiser, you should know: With the introduction of Google Shopping Europe (GSE), the structure of your bids for Google Shopping Ads has changed, which will be placed in the auction for an ad rank. In order to prove to EU that GSE is a profitable company, Google will deduct ~ 20% of the bids as a margin.
If you, on the other hand, promote your products through another CSS like Adference CSS, this margin will be excluded. Your bids will enter the auction in full amount.
Your advantage: With a lower bid, you outbid an advertiser that still places their ads via GSE.
Who should use CSS?
CSS concerns every advertiser, who runs ads on Google Shopping. Therefore, every merchant should thoroughly consider the benefits with a Google CSS Partner:
Merchants can only control their shopping ads using CSS and the related, better ROIs in Google Shopping with a cost saving up to 20%- by working with a certified Google price comparison – a so-called Google CSS Partner like Adference.
After integration to CSS, the changes for the merchant are very limited: The campaigns are managed via Google Ads Interface like it used to be.
What is a Google CSS Partner?
A Google CSS Partner is a certified price comparison service by Google known as CSS, which meets a certain requirements to run Google Shopping Ads for merchants.
CSS stands for Comparison Shopping Services: In Europe, Google Shopping Ads on the main search results page are displayed as the price comparison ads for a while.
Why? Google relaunched the advertising platform Google Shopping under the name Google Shopping Europe (GSE) after European Commission imposed a huge fine for Google in 2017 because of unfair treatment against the price comparison websites. The restructuring of all platform created equal opportunities for all the parties involved.