Maximum performance for your Google Ads

No more black box for your text ads and shopping campaigns

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Entity Bidding for Google Ads

Better than Smart Bidding: With the innovative approach of Entity Bidding, it is possible for the first time to calculate keyword bids based on the behavior of individual word components (entities). The result is a better ROAS.

Self-learning approach without Smart Bidding

We control and optimize the bids of your shopping and text ad campaigns. Self-learning algorithms are at the core of our bid optimization technology.

Scientific algorithms for better performance

We offer state-of-the-art algorithms developed directly from our research: Our technology recognizes relationships between keywords and products, enabling them to learn from each other.

Fast setup and easy operation

No need to install new tracking. You can start right away and optimize your Google Ads performance.

Bid adjustments for all device types

We calculate and set device-specific bid changes at the ad group level daily and fully automatically.

Entity Bidding for Google Ads

Self-learning approach without Smart Bidding

We control and optimize the bids of your shopping and text ad campaigns. Self-learning algorithms are at the core of our bid optimization technology.

Scientific algorithms for better performance

We offer state-of-the-art algorithms developed directly from our research: Our technology recognizes relationships between keywords and products, enabling them to learn from each other.

Fast setup and easy operation

No need to install new tracking. You can start right away and optimize your Google Ads performance.

Bid adjustments for all device types

We calculate and set device-specific bid changes at the ad group level daily and fully automatically.

Let our clients convince you

"For years we have valued ADFERENCE as a partner in Bid Management, both for Google Ads and Amazon, and for CSS. We especially value the personal contact and the full support."

NICO LOGES
Head of Paid Media at webnetz GmbH

Smart bids every day

Better performance for Google Ads

By statistically enriching the data basis, we can calculate reliable predictions very early and set the bids correctly.

Conversion delay

Depending on the attribution model, it can take many days and weeks until all conversions are attributed to your campaigns. We analyze this delay on a daily basis and take it into account during optimization.

Boost factors for sales events

Starting a sale and expecting a significantly better performance? You can take this into account and plan for it in your Google Ads management.

Exclude data

If your data is not clean (tracking errors, peak events), you can remove the corresponding days from the optimization with us.

Trend detection

The performance of your keywords is constantly changing. We recognize these changes and react proactively.

Let our clients convince you

"It works really well with this strong team. I've never worked with a tool or agency that communicates and is structured as perfectly as the ADFERENCE team. Therefore, high compliments, I can only recommend collaboration to everyone."

JOHANNES KLIESCH
Founder and Managing Director

“We, at Spreadshirt, are very satisfied with ADFERENCE. The tool is easy to use and the support is great. We have also been able to sustainably increase the performance of our Amazon advertising campaigns since the optimization began .”

ANTJE NAUMANN
Team Lead External Marketplaces

"With ADFERENCE, Taxdoo has a valuable exchange to successfully navigate through the sometimes opaque Amazon jungle. Our Taxdoo users, like the vast majority of online merchants, often have questions about PPC or bid optimization; ADFERENCE always knows a clever answer to these."

DR. MORITZ LUKAS
Head of Sales & Marketing

"We really appreciate ADFERENCE Shopping as, we save significant costs and benefit from better ad visibility for our products in the brand's own online store."

ALEXANDER JENNI
Online Marketing Manager

"Since we have been optimizing our bids with ADFERENCE, we have been able to significantly increase our sales. We would choose the power of PPC again and again. ;)"

LEONIE NEUGEBAUER
Senior Amazon Marketing Manager

"We have been working very successfully with ADFERENCE for many years. The automated Bid Management has proven to be a real accelerator for many of our Amazon customer accounts. And the account management team is quick to implement our requests for new features."

TIM NEDDEN
Managing Director

"The team at ADFERENCE is a leader in data-driven analysis and management of Amazon PPC. Always a top address for questions about ad spend optimization and campaign setup."

RONNY MARX

"If you're looking for expertise and really helpful Amazon know-how, there's no substitute for ADFERENCE and the performance of the Bid Management tool."

FLORIAN VETTE
Managing Director

"ADFERENCE's extensive support and condensed PPC expertise (podcast, blog) completely won us over."

MARC SONNEMANN
Business Development Manager E-Commerce

"Unbeatable onboarding & unique customer support! With ADFERENCE, we were able to build a campaign portfolio structure tailored exactly to our needs. This way, the ad placement of our more than 10,000 products is automatically controlled in an optimal way - with measurable success."

MIKE HILLENBACH
Managing Director

Why ADFERENCE?

Performance is our passion

Driven by the passion to get the best results for every click, we are continuously developing new features that make a difference.

Research is in our DNA

We laid the foundations for our market-leading technologies in research projects with a strong focus on machine learning even before we were founded.

For PPC beginners & PPC professionals

With our solutions, you can get the best results even without years of experience. At the same time, we allow advanced professionals to customize our automations at key points.

100% Made in Germany

Our technology is designed and developed in Germany by a team of more than 70 people from 8 different nations.

Maximum performance for your Google Ads

Entity Bidding for Google Ads

Self-learning approach without Smart Bidding

Scientific algorithms for better performance

Fast setup and easy operation

Bid adjustments for all device types

Entity Bidding for Google Ads

Self-learning approach without Smart Bidding

Scientific algorithms for better performance

Fast setup and easy operation

Bid adjustments for all device types

Let our clients convince you

Smart bids every day

Better performance for Google Ads

Conversion delay

Boost factors for sales events

Exclude data

Trend detection

Let our clients convince you

Why ADFERENCE?

Performance is our passion

Research is in our DNA

For PPC beginners & PPC professionals

100% Made in Germany

Want to know more?

Arrange a noncommittal demo now!